20/02/08 - Vibe turns seven Vibe goes barking mad to celebrate its seventh year!
19/02/08 - Vibe add some spice to charity website. One of our recent projects...
28/12/07 - Vibe New Media Website Launch! Vibe are pleased to introduce our new website...
8/12/07 - New 3D Modelling Design Service An intro to our new 3D design service...
There are only a small percentage of companies that realise just what a marketing opportunity a business anniversary can be. Whether your company is 5 or 105 years old, it’s the perfect chance for some extra marketing and to boost the team’s morale!
Perhaps the most powerful benefit will be the confidence it injects into your target market. People like to do business with successful companies; companies they believe will be around to back their product or services, companies with the experience and know-how to get the job done right!
It’s easy to send a press release announcing your achievement, if you make it interesting enough you may get coverage on local radio. Some companies like to hold events or open days to further publicise the event. Making a visual impact can be just enough sometimes. The most important thing to remember is this: Your anniversary lasts 12 full months. Don't make the common mistake of only announcing it early in the year and then forgetting about it. Each time someone notices how long you've been in business (even if it's in the last month of your special year), they hear a powerful message. Try a number of promotions throughout the year to get maximum impact.
Don’t miss this opportunity to add a little swagger to the steps of your employees. They're proud to be a part of a winning team. How about special anniversary T-shirts, caps or jackets? Customers will also love them and everywhere they're worn, they promote your company and your success, all year long. You might also consider using this special time to give recognition to your employees. Let them know you appreciate their contribution to your success over the years. Reward them with certificates or special awards commemorating their contributions and years of service.
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