Take the guess work out of marketing!
1st March 2009
In the current climate, accountability is going to be the new Holy Grail of marketing for the foreseeable future. Every pound you spend has got to maximise the potential to win back sales worth more. Your website offers considerable scope for creating sophisticated and real time marketing analysis as you run your campaigns. At one end of the scale you have the opportunity to refer responders of a simple mail drop back to a single webspage to measure the real response rate. At the other end of the scale you can devise very sophisticated, multiple-level response websites that guide any visitor quickly and efficiently to a 'buy-in-to" decison that fits their individual profile and desires. This aspect is all about maximising sales conversion rates. When times are tough, you not only need to find the best way to the market, you also need to make sure you convert those leads into sales. If you base your future marketing campaign decisions on quantitative analysis of what worked for you before, then you can justify the spend on the next sales initiative.