Vibe New Media - Bournemouth Web & Graphic Design Agency

Client:Rossiter Yachts

Brief: Our brief was to design a new logo which combined the essence of a power boat and a sailing yacht into one graphic. We were asked to keep the logo simple and easy on the eye, with emphasis on the word Rossiter. Our client had three divisions of the company which needed to have the same iconic logo and just a text change for each division.

We were then asked to produce business stationery incorporating the new logo and colour scheme.

Our solution:By combining a sail from a yacht and the bow of a motor boat into the logo we were able to produce a simple iconic graphic which could be used on it's own, or as a pale background image. We were able to use the icon across all three divisions and still maintain the whole look of the logo even with the text changes.

We used a rich dark blue as the signature colour which we felt had a good nautical feel which people could identify with.

Following on from the logo we produced a complete stationery package.

Above: Rossiter Yachts Stationery

Design Mechanics: Quark, Freehand, Illustrator

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Vibe New Media: Bournemouth Web Design

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